Unique Style Without Compromise
RaspberryPlum is a luxury, design lead children’s fashion brand based in London. The entire collection is sourced and manufactured in Europe. The highest level of craftsmanship and quality of manufacture is used for the collection. No expense is spared in any detail. The collection consists of ready to wear boys and girls fashion as well as knitwear, socks and accessories. RasperryPlum is not a trend follower, but a pioneer of style. Every collection is a way for us to tell a unique fairy-tail, usually inspired by art. Our focus is not to be liked by everybody, but to be passionately loved by a few.
History and Values
RaspberryPlum launched their first childrenswear collection at Pitti Bambino in 2014. Shortly after that, the collection won the Rising Star Award at Bubble London. The immediate response was more than was hoped for. It was featured in Milk Magazine, Papier Mach, Vogue Bambini, The Guardian, Collezioni Magazine, to name but a few. Now the brand is represented by the most prestigious designer boutiques and department stores worldwide.
Its founder Aleksandra Matthews is a graduate from London’s prestigious Royal College of Art. She worked for numerous high profile companies before starting her own brand. Having seen and experienced the ways of mass manufacture, Aleksandra set out to create a brand which embraces a different set of values. Her aim was to create a brand which produces gorgeous, unique garments for children which are ethically made, long lasting and manufactured by small European companies. It is essential that each member of the team is treated and paid fairly, and respected for their contribution to the brand. It was not enough to make ‘cute’ clothes. There needed to be more.
The ready to wear collection is manufactured in Serbia by small, independent businesses. It is our aim to help re-establish and promote a once thriving apparel industry, which has suffered greatly as a result of political turmoil in the region in the last two decades. This is a very personal project to us. We would like every member of our team to love being a part of RaspberryPlum, to enjoy their work and to feel appreciated. All the materials are sourced in Europe. The knitwear is manufactured in Bulgaria.
At RaspberryPlum ecological and environmental issues are very important to us. We try to avoid excess packaging and all of it is made from recycled materials. We also aim to produce all of our products within Europe in order to maintain a low carbon footprint.
Everything we do, we do out of love…
Work with the local community
It is very important to the brand to give back to the community, therefore for the ss16 season, RaspberryPlum started working with a non-profit organization in Serbia called Panonke (http://panonke.rs/).
The aim of this charitable organization is to gather dying traditional, local crafts and to pass on their knowledge to the community. They achieve this through lectures, exhibitions and working with other charitable organizations such as women’s safety houses and orphanages. These lovely ladies make most of our accessories each season and this is a relationship which we would love to maintain and grow.